Effective Date: 1/11/2025

At The Blue Heron Project, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.theblueheronproject.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

We may collect information about you in various ways, including:

1.1. Personal Data

Personally identifiable information, such as your name, email address, shipping address, phone number, and demographic information (e.g., age, gender, hometown), that you voluntarily provide to us when you register on the Site, place an order, sign up for email notifications, or otherwise interact with the Site.

1.2. Financial Data

Payment information, such as credit card numbers, billing addresses, and transaction details, that is necessary to process your orders. Payment data is securely handled by third-party payment processors and is not stored on our servers.

1.3. Non-Personal Data

Anonymous data, such as your IP address, browser type, operating system, access times, and the pages you viewed directly before and after accessing the Site.

1.4. Cookies and Tracking Technologies

We use cookies, web beacons, tracking pixels, and other technologies to collect data for improving user experience and analyzing web traffic. You can control cookies through your browser settings.

2. How We Use Your Information

We use the information we collect in the following ways:

• To provide, operate, and maintain our Site and services.

• To process and fulfill orders, including payment processing and delivery.

• To personalize your experience on the Site and present content tailored to your interests.

• To send administrative or promotional communications.

• To monitor usage and performance of the Site for troubleshooting and improving functionality.

• To comply with legal obligations and protect against fraudulent activities.

3. Disclosure of Your Information

We may share your information under the following circumstances:

3.1. Service Providers

We may share your information with third-party vendors, contractors, or agents who perform services on our behalf, such as payment processing, order fulfillment, or email marketing.

3.2. Legal Compliance

We may disclose your information to comply with applicable laws, regulations, subpoenas, or court orders.

3.3. Business Transfers

In the event of a merger, sale, or acquisition of our business, your information may be transferred to the new entity.

3.4. With Your Consent

We may share your data for other purposes if you provide explicit consent.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

5. Data Security

We use industry-standard measures, such as encryption and secure servers, to protect your information. However, no security measures are foolproof, and we cannot guarantee the absolute safety of your data.

6. Your Rights

Depending on your location, you may have the following rights:

• Access and review the personal data we hold about you.

• Request corrections or updates to your personal data.

• Request deletion of your personal data.

• Opt out of receiving marketing communications.

To exercise these rights, please contact us at: aki@theblueheronproject.com

7. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. Please review their privacy policies before providing any information.

8. Children’s Privacy

We do not knowingly collect personal information from children under 13 years of age. If we learn that we have inadvertently collected such data, we will take steps to delete it promptly.

9. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be effective immediately upon posting. Please review this page periodically to stay informed of updates.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

The Blue Heron Project
475 Sierra Grande St. Bishop, CA, 93514
Aki@theblueheronproject.com